zeroeI Hope You Build a Brand Like That, Too.Successful celebrities and motivational speakers often share similar core messages.Oct 25Oct 25
zeroe“Learning Branding from Culinary Class Wars” — a story worth telling(Spoiler alert! If you’re planning to watch Culinary Class Wars on Netflix but haven’t yet, please be cautious!) Oct 17Oct 17
zeroeThe Story of a $6.50 Bottle of WaterRecently, I went to see a play with a friend in Manhattan’s Times Square.Sep 19Sep 19
zeroeHumans Replaced by AI, Humans Collaborating with AIAs I was diligently walking on the treadmill, trying to build up some basic stamina, YouTube’s algorithm introduced me to a recent video by…Aug 11Aug 11
zeroeThe Brand That Rules Time and SpaceThe good old days when only a few well-known brands competed are over. Now, new brands emerge every minute, and they can grow using tools…Aug 3Aug 3
zeroeThe IKEA Effect: When Customers Do the Work for YouWhen leading brand campaigns at the company, I often had to produce dozens of well-designed video content for each.Jul 12Jul 12
zeroeThe Secret of Popular, Charming BrandsIf you value and care for the relationships in your everyday life, you already know what makes a brand really popular. Let’s kick things…Jun 29Jun 29
zeroeHow Premium Brands Thrive in the Age of ‘Advertainment’Ever wonder how those high-and-mighty premium brands navigate the bustling era of ‘advertainment’? Well, grab your favorite drink, and…Jun 16Jun 16
zeroeThe biggest buzzkill for branding and content creation“I am going to work on my/our branding!”Jun 13Jun 13
zeroeBrand, be a myth!In April, North America was abuzz with excitement over a solar eclipse.Jun 3Jun 3
